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Research papers

Online administration of a print audience measurement study

This paper is an update to the one submitted to the previous WAM conference in summer, 2003. Since that time, Millward Brown IntelliQuest produced a web-based survey for measuring print audiences.The study will be released commercially in fall, 2004....

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Author: Eric Melton
June 15, 2004
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Citation

Melton, E. (2004a, June 15). Online administration of a print audience measurement study. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/online-administration-of-a-print-audience-measurement-study


Research papers

Online VS. offline administration of print audience measurement studies

Millward Brown IntelliQuest has performed a controlled experiment comparing web-based versions of its annual syndicated media study, the CIMSTM Home Technology Influencer and Business Technology Influencer surveys, with the paper versions currently...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Authors: Eric Melton, Marco Vriens
Company: KANTAR TNS Malaysia
June 19, 2003
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Citation

Melton and Vriens (2003a, June 19). Online VS. offline administration of print audience measurement studies . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/online-vs-offline-administration-of-print-audience-measurement-studies-